Write what you love. Whatever that is, even if it seems like an absolutely abysmal career move. Because if it doesn’t work out, at least you wrote something you’ve always wanted. If that carefully positioned market-friendly idea you only sort of like tanks, then you’ve spent years working on something that doesn’t excite you. If something you love tanks, then at least you spent that time creating art that you know, in your heart, is worthwhile.
And it turns out that agents and editors and publicists and readers can tell when your heart is in it. So my big idea was to do myself a favor, and put it there.